NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company

Purpose: The cosmetics industry is one of the major industries that have attracted many players due to its rapid growth. plays an important role in developing country's economy. This study being taken up better understand contribution beauty development country and evaluate strategies these companies. Nykaa leading companies industry. It offers various products different brands on platform. Its setup by Falguni Nayar 2012. She anticipated huge opportunity online trading coming years converted into a big vision. Her decision was not wrong it turned building large-scale business. By operating multinational, attracts customers from regions. Initially, started business offering later diversified with fashion, skincare, luxury products. conducted used NYKAA be top E-Commerce. Research Methodology: In this paper, attempt made financial performance, Competitor’s analysis, CSR, Marketing Inventory strategy, SWOC framework as research case study. Findings: From study, it’s clear doing very well E-retailing gives tough competition rival firms. Giving platform small entrepreneurs grow along their successful journey. Originality: Various performance analysis techniques are appraise accomplishment. Paper type: Case